Images and video are driving internet engagement and Pinterest helps you with both. Read this and use your new knowledge to drive more traffic to your website.
Why you need to get Pinning
Here is an update on my February 2012 post about social media darling Pinterest. Social Media Explorer has a helpful infographic here which shows how Pinterest can drive retail traffic. Social Media Examiner has this post about how to measure your results with #Pinterest Analytics. And Hubspot gives great advice for SEO within the platform here.
Get started with this great marketing tool by reading the articles below. Then check out the three above to see what Pinterest can do for you. Personally, I think having boards for each of your product types is a great idea. You could even break those down by good, better, and best product boards. Another use is sharing the latest industry research from your vendor partners. As is pinning images of your installations. To see it in action visit Mason, Inc.’s Pinterest boards. They are a great client of ours.
The main reason to use Pinterest is because it is the perfect resource for one of your main target audiences – Interior Designers. Pinterest boards are a fantastic way to establish authority with them and be valued as a helpful partner. They visit your boards for ideas and come to you for the furniture. That is what you can get from Pinterest.
This is an absolutely fantastic article from Copyblogger about how to use Pinterest to market your business. This visual oriented micro-blogging phenomenon is continuing to grow in social media circles and popular culture. I am now sure it will be the most useful social media tool for the design and office furniture community since Twitter.
This link has a very helpful flowchart to help you determine if Pinterest is right for your organization.
How we can help you
If you like what you see and want to get started with Pinterest we can help you develop a pinning strategy. Please get in touch.
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