The new age of Publishing
There has been a steady but inevitable convergence of media forms in the past years that is only intensifying as we head into 2013. Mobile devices and tablets in particular are slowly replacing the desktop computer and laptop. At the same time the traditional media outlets – newspapers, magazines, and television evolving are morphing into multi-media applications for our mobile devices.
Print copy, graphics, and photography are becoming interactive and joining animation, audio and video to educate and entertain us with a wide array of apps. They are doing so in new and exciting ways. This trend, along with the manner in which social media is changing how and what we communicate, point to an exciting and very promising future for digital publishing and applications.
Your communication with clients will need to include multiple ways of presenting your message. Blog posts, podcasts, videos, websites and social media of all stripes will need to present consistent and targeted messages to your audience. Audiences will have to trust you and want the informative and authoritative answers you provide for the questions they have and the challenges they face. This is what content marketing is all about.
The technology that allows you to do this is progressing at a staggering rate. It is now possible with tools like Adobe’s Creative Cloud to produce content that would have taken the resources of a media empire to accomplish just a decade or two ago. This Digital Publishing is more interactive and engaging than traditional media. Integrated media production software is allowing sophisticated data-driven presentation of content that converts your communications into sales.
Innovative hardware like Apple’s incredible products and those from firms taking advantage of Google’s Android platform provide mobile, direct and 24/7 availability for your communications with clients and prospective ones. And these communications must be two-way conversations not one sided advertisements. People want interactive experiences with brands they admire and trust. Organizations must be transparent with clear, concise and consistent communications. Social media have to be integrated into all our marketing efforts and customer service.
It can be an intimidating and at times bewildering thing for business owners to confront when they would rather be running the day-to-day nuts and bolts aspects of their enterprises. That is why there are a growing number of nimble and innovative creative agents like Mobile Atom Media that can work with you to achieve your business objectives. We do this with digital media, publications and applications that speak “with” your customers on a continual basis.
Contact us today with any questions about these exciting digital times we live in.