
It’s About Inquisitiveness and Boredom
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Listening for the Passion
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Entertaining is the Ticket
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Driving Traffic to your Website
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Acquiring Fans
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- post great content.
- use relevant #hashtags.
- make sure you have a follow button on your website.
- make sure you have share buttons on your website’s pages and posts.
- guest post content on other companies pages that offer complimentary products or services to yours.
- have links to your Facebook page on your other social accounts, in your email marketing, and in your email signature.
- swap promotional posts with other companies pages that offer complimentary products or services to yours.
- have experts in your niche answer questions from your fans in a special Q&A session.
Setting up your Facebook Company Page
- fill out your entire profile.
- make sure your images are the appropriate size and compelling.
- have informative content in the about section.
- use appropriate tabs and strategically sort them.
- activate your CTA Button.
- add apps as needed.
Types of Posts

- inform
- educate
- entertain (this may be the best for Facebook)
- answer a question
- solve a problem
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Another visually appealing post type that drives engagement is the quote photo. Contests, seasonal content, polls, and pictures of you and your team are other useful post types.
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Curation
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Promotion
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Amplification
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Facebook Ads
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Schedule your Posts
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Your Posts’ Content
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More Tips
- invite your Facebook friends to like your page.
- include Facebook CTAs in your blog posts.
- send emails asking your list to follow you on their favorite social media platforms.
- when someone likes your page, message them and ask them to select “See First” under the “Liked” button on your page.
- ask them to “Get notifications” and “Add to interest lists” in the same place.
What will stay essential
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