Social media platforms help you understand your prospects and convert them into loyal customers.
Get social to be successful
- listen to your customers and develop better products for them. These products will also be more profitable for you.
- assist your clients with outstanding customer service. Or just to converse with them.
- drive traffic to your website so you can convert visitors into customers.
- demonstrate your authority, expertise, and trustworthiness.
- help make the world and the lives of your clients better.
- develop relationships and deepen customer loyalty.
- increase awareness of your brand.
- and so much more
This post provides you with the resources for developing a successful social media strategy. Read it now and bookmark it so you can reference it anytime your business needs some social media success.
You should determine which social media platforms are most appropriate for your company as part of an overall content marketing strategy. The posts linked to here can help you make those determinations. They contain detailed resources for learning about the myriad of social media platforms and what each one can do for your marketing efforts.
Social media marketing is a field that changes daily if not hourly. Consequently, I’ve updated my older posts on the social media platforms that are most useful for small business.
One of the most significant benefits of using social media is increasing the effectiveness of your sales process. It is a very efficient method to research prospects, connect with them, and then demonstrate your authority, expertise, and trustworthiness. Buffer has an informative post with detailed demographics for the various social media platforms.
See my post: Can social selling turn you into a rainmaker?
Pinterest is the fastest growing social media platform with some incredible upside for driving increases in your revenue. It is one of the first visually oriented social mediums, and that is why it is so strong. It primarily appeals to women, but males’ use of Pinterest is on the upswing.
See my updated post: What your business can get from Pinterest.
Google+ is the social media platform that is most like a teenager. It is trying to decide what it wants to be and is going about it in an awkward manner. However, like most teenagers it is likely to grow into an important adult. Right now it is critical to your small business for one reason, your search engine results. Google+ primarily appeals to tech-oriented males.
See my updated post: Google+ comes of age.
I have to admit I am a Facebook hater. I only use it personally under duress from my “real friends”. I also question its effectiveness for most B2B companies. It has devolved (not developed) into a pay-to-play platform where 98% of your followers don’t even see your content. However, it can work for some B2C small businesses if they are willing to advertise on it. Especially if your products are personal in nature such as health, fitness, cupcakes, etc..
See my updated post: Take maximum advantage of Facebook.
Twitter is one of my favorite social media platforms. If used correctly, it is the most useful for educating yourself in your area(s) of expertise and listening to your prospects and clients. It is also a vital social selling tool.
See my updated post: Get started with Twitter.
The most beneficial platform for marketing your B2B business is LinkedIn. It can power your social selling efforts like no other social medium. LinkedIn is also a fantastic resource for developing thought leadership in your industry. And it is the best way to connect with real professionals that may eventually do business with you. The content shared on the platform is also likely to be the most useful for you as a small business owner.
See my updated post: Power up on LinkedIn.
Summing it up
Currently, these are the big five social media platforms but there are up and comers like Tumblr and especially Instagram. You don’t have to be on all these platforms, and there is a lot of information to digest if you want to develop a successful social media strategy. However, it is worth the effort in the long run and can pay big dividends. We are here to help, so please contact me with any questions.
More detailed information of each of the social media platforms mentioned here will be forthcoming in our Free Content Library. These articles will eventually be individual chapters in my upcoming book, Marketing Essentials for Small Business. If you have not already done so, sign up for access to this information that will demonstrate how to use social media to grow revenue and deepen customer loyalty.
Thanks for reading.
If you found this post helpful, please share it on social media. 😉 Be sure to follow me on your favorite social media platforms for curated information on this topic. The icons are in the header of this page.
Finally, here are the links to the rest of the Marketing Essentials series via Twitter. Marketing Essentials